Successful Trading on Your Magento Store: Few Secrets Shared!
Unveiled on 2009, Magento, arguably the most popular eCommerce engine, has come a long way since its inception. Thanks to its more than 4600+ extensions and endless other features & functionalities, Magento web development is synonymous to eCommerce development these days. Undoubtedly the technology is flawless, but hosting an e-shop is not the end of the story; as a store owner, you also need to play your part to make it a success. In this article we will be discussing few secrets that would ensure that you get a hold on a flourishing business through your e-store.
A successful eCommerce site depends upon the fact how effectively you can manage your products or services and push your customers to purchase one or two of them. Ethically, as a store owner, you can operate three major product relations: up-sells, related products and cross-sells. Let us make the concepts a bit more clearly to you assuming that you own an e-boutique that sells cloths.
Up-sells: This refers to the items that a customer might be willing to buy, apart from the ones he/she is viewing. For instance, if your customer is viewing a T-shirt, an up-selling item can be another T-shirt from a different brand, of some other color or fabric. Mostly such products appear on the product info page. This has proved to be beneficial for merchants, as your customers can end up buying an expensive product than the one he/she was viewing earlier.
Related Products: These products refer to the items that can be projected in relation to the products that your customers are viewing. For example, if anyone is looking for a formal shirt, a matching tie or belt or a set of cufflinks can be termed as “related items”. This also encourages customers to purchase more than they intended.
Cross-sells: These products refer to the items that provoke users to make a purchase on impulses. These products are to be appeared on the payment or shopping cart pages, not necessarily related to the items that a customer has purchased. If your customer has bought a pair of T-shirts, you can offer casual trousers, jeans or winter wears as cross-sell products.
You can ask your Magento developer to make the necessary changes to employ the above suggested elements on your e-store.
Grouping products can also be an option. But that should not be miss-interpreted as an amalgamation of more than one product, rather it can be a bundle of a same product but in the amount your customer wants. Like in case a customer is willing to buy more than one set of socks, he/she should have the freedom to choose how many sets he/she wants to buy.
On the contrary, there is also a popular term in eCommerce – “kit products”. Kit products refer to a collection of more than one item that is to be purchased in a package. The benefit of kit products are: low marginal cost, simplification of purchase and high customer acquisition cost. You can help the customers further by giving them the exemption to choose their set of products.
Going forward from what we’ve discussed on our earlier blog (“The Fascinating Functionalities of Magento), hopefully this one has also made you profound about the versatility of the platform. Being an open source platform, Magento continues to bring out new features that equip clients to gain a better authority over their websites. We promise to keep you updated about them in our coming posts. Be there!